Transforming B2B Marketing with Audience Management
Stop focusing on just the 5% ready-to-buy audience. TAMtracker helps you monitor and engage with your entire Total Addressable Market to build brand awareness and capture more opportunities.
Your Audience
95-5 RuleYour Audience
100%
Your TAM
~30%
Sell
5%
Why Traditional Marketing Fails
Most B2B marketers focus only on the 5% of buyers ready to purchase now, ignoring 95% of their potential market.
5% Focus Problem
Marketers focus only on the 5% ready-to-buy audience, missing the 95% of future potential customers.
No Signal Detection
Lack of signals for movements within the TAM means missed opportunities and invisible brand growth.
Impact Measurement Gap
Difficulty measuring long-term marketing impact leads to incorrect budget allocations and strategy decisions.
The 95-5 Rule
95% of your market is not actively buying today but will in the future.
80% of B2B buyers finalize their shortlist without contacting vendors.
Without visibility in shortlists, your brand is out of the game.
Signal-Based Marketing helps you:
Recognize key buying signals - job changes, content interactions, website visits
Seize momentum with timely engagement at critical decision points
Turn your wishlist companies into a shortlist with consistent brand presence
Why TAMtracker Matters
In an era where market visibility is everything, TAMtracker gives you a complete view of your entire addressable market - not just who's buying today.
Beyond Traditional Marketing
While other platforms focus on active buyers, TAMtracker helps you monitor and engage with 100% of your market, building relationships long before purchase decisions are made.
- Identify and track all companies in your Total Addressable Market
- Monitor key buying signals across your entire audience
- Build brand awareness with the 95% not buying today
- Optimize marketing spend with actionable TAM insights
- Improve conversion rates with timely engagement strategies
Key Features
See how TAMtracker transforms your marketing approach
Complete Market Coverage
Unlike competitors that only track active buyers, TAMtracker monitors your entire addressable market, capturing opportunities others miss.
Proprietary Signal Detection
Our proprietary algorithms detect subtle buying signals that traditional platforms miss, giving you a 3-6 month advantage over competitors.
Audience Relationship Building
TAMtracker transforms marketing from transaction-focused to relationship-building, creating brand advocates across your entire market.
Global Market Intelligence
Get insights into market movements and competitive positioning with our comprehensive global intelligence data.
How it works?
TAMtracker helps you connect with your entire addressable market through a streamlined four-step process.
Upload and Define your TAM
Provide your Total Addressable Market data to start tracking key engagement metrics
- Import CSV or integrate with CRM
- Define key account attributes
- Segment your target audience
Track TAM engagement
Track brand mentions, content interactions, and digital footprint
- Monitor social media mentions
- Track content engagement
- Identify interaction patterns
Monitor benchmarks and growth impact
Get insights from job changes, social activity, and company developments
- Track organizational changes
- Monitor growth signals
- Compare industry benchmarks
Integrate and Automate actions
Seamlessly connect with your CRM and automate actions with AI-driven recommendations
- Sync with your existing CRM
- Get AI-powered insights
- Automate follow-up sequences
The Solution - TAMtracker
Monitor your entire potential market, detect buying signals, and engage with the right companies at the perfect time.
Monitor your Audience AND Total Addressable Market
Track all potential customers, not just the 5% ready to buy today, to build deeper market awareness.
Detect key movement signals
Identify critical signals like job changes, content engagement, and website visits that indicate buyer interest.
Measure brand awareness impact
Quantify how your marketing efforts are building awareness and consideration in your TAM.
Ensure shortlist readiness
Be present and visible when buyers are creating their shortlists, often before they reach out to vendors.
The Numbers Speak for Themselves
95%
of your market is not actively buying today, but will in the future
80%
of B2B buyers finalize shortlists without contacting vendors
15%
average increase in qualified leads using signal-based marketing
3X
higher conversion rates from shortlisted companies vs. cold outreach
How We're Different
TAMtracker stands apart from traditional marketing platforms with a unique approach to audience management.
Focus on the 95%
While others chase the 5% ready to buy, we help you build relationships with the 95% who will buy in the future.
- Long-term audience engagement
- Brand awareness across entire TAM
Signal-Based Marketing
Our proprietary signal detection reveals buyer interest months before traditional methods can identify it.
- Early detection of buyer interest
- Automated alerts on key movements
Shortlist Ready
Ensure your brand is visible and considered when buyers create their vendor shortlists, even before outreach.
- 80% of shortlists formed pre-contact
- 3x higher conversion from shortlists
Competitor Analysis: Why TAMtracker?
The clear advantage over traditional options
TAMtracker | Without TAMtracker | |
|---|---|---|
| Audience monitoring | ||
| Signal Detection | ||
| AI recommendations | ||
| Shortlist visibility | ||
| Benchmarking and insights | ||
| Engagement tracking | ||
| CRM integration |
The TAMtracker Advantage
Our platform gives B2B marketers unprecedented visibility into their total addressable market, with features competitors simply don't offer.
Outperforming Competitors
Simple, Transparent Pricing
Get started with TAMtracker today and transform your B2B marketing approach
Starter
Perfect for small teams exploring TAM tracking
- Up to 500 companies in your TAM
- Basic signal detection
- Monthly TAM reports
- Email support
Professional
Ideal for marketing teams scaling their TAM strategy
- Up to 2,000 companies in your TAM
- Advanced signal detection & alerts
- Weekly TAM reports & insights
- CRM integration
- Priority email & chat support
Enterprise
Comprehensive solution for large organizations
- Unlimited companies in your TAM
- Premium signal detection & AI recommendations
- Custom reports & dashboards
- Advanced integrations (CRM, Marketing Automation)
- Dedicated account manager
- 24/7 priority support
Need a custom solution?
Get a tailored TAMtracker setup that perfectly aligns with your organization's unique requirements and objectives.
- Custom data integrations
- Tailored reporting & analytics
- Enterprise-grade security
TAM List Pricing
Already know your TAM? Get access to our comprehensive company lists with detailed insights:
Frequently Asked Questions
Get answers to common questions about TAMtracker features, capabilities, and how it can help transform your B2B marketing approach.
Have more questions? Our team is ready to help. Contact us for personalized assistance.