For B2B marketers who need proof their market is ready
TAMtracker is the Market Readiness Platform — showing how much of your market is heating up, engaging, and moving in-market - All your data in one place
Your Audience
95-5 RuleYour Audience
100%
Your TAM
~30%
Shortlist
5%
Trusted by Industry Leaders
Companies that rely on TAMtracker to understand their market
What is TAMtracker?
TAMtracker is a B2B market intelligence platform that helps businesses understand and monitor their Total Addressable Market (TAM).
By connecting your marketing data sources like LinkedIn, HubSpot, Google Ads, and ActiveCampaign, TAMtracker provides insights into which companies in your market are actively engaging with your brand — giving you visibility into the full market, not just active buyers. Sign in securely with Google to access your personalized dashboard and start tracking your market today.
TAM Data Management
Select your TAM from our 3.8 million companies database or import your own CSV files
Platform Integrations
Connect LinkedIn, HubSpot, ActiveCampaign, and Google Ads to track engagement signals across your marketing channels
Signal Analytics
Monitor and analyze engagement metrics to identify companies showing buying intent
Market Coverage
Visualize TAM overlap and track market penetration to measure your reach
Why TAM Tracking Fails
Most companies struggle with fragmented TAM data and disconnected systems, making it impossible to track market penetration effectively.
5% Focus Problem
Marketers focus only on the 5% ready-to-buy audience, missing the 95% of future potential customers.
Disconnected Data Sources
LinkedIn, HubSpot, Google Ads, ActiveCampaign, and website data exist in silos, preventing comprehensive audience insights and signal detection across platforms.
No TAM-Audience Visibility
Without clear TAM overlap analysis, companies cannot measure market penetration or understand which segments are being reached effectively.
The 95-5 Rule
95% of your market is not actively buying today but will in the future.
80% of B2B buyers finalize their shortlist without contacting vendors.
Without visibility in shortlists, your brand is out of the game.
TAMtracker helps you:
Select your ICP from 3.8 million companies or import custom CSV files
Connect LinkedIn, HubSpot, ActiveCampaign, and Google Ads for unified signal tracking and analytics
Visualize TAM overlap and monitor audience penetration with real-time insights
Why TAMtracker Matters
In an era where visibility is everything, TAMtracker gives you a complete view of your entire addressable market — not just who's buying today.
Beyond Traditional Marketing
While other platforms focus on active buyers, TAMtracker helps you monitor and engage with 100% of your market, building relationships long before purchase decisions are made.
- Upload and centralize TAM data with CSV import and column mapping
- Connect LinkedIn, HubSpot, Google Ads, and ActiveCampaign for unified signal tracking
- Analyze TAM overlap and market penetration with visual charts
- Create targeted shortlists with performance analytics
- Track audience growth and engagement across demographics
Key Features
See how TAMtracker transforms your marketing approach
Centralized TAM Data Management
Select up to 2,500 or 5,000 ICP companies from our 3.8 million company database. Optionally import your own CSV files with intelligent column mapping to customize your TAM.
Multi-Platform Signal Tracking
Connect LinkedIn, HubSpot, Google Ads, and ActiveCampaign integrations to track signals across platforms. Monitor high-priority signals with real-time alerts and comprehensive analytics.
TAM Overlap Analysis
Visualize the overlap between your TAM and actual audience with interactive charts. Track market penetration and coverage percentage over time.
Comprehensive Analytics Dashboard
Get detailed insights with audience growth trends, engagement metrics, demographic breakdowns, and platform-wise performance analytics.
How it works
TAMtracker helps you track and engage your Total Addressable Market through comprehensive analytics and signal monitoring.
Select and Define your TAM
Choose up to 2,500 or 5,000 ICP companies from our 3.8 million company database, or import your own CSV files.
- Select companies from 3.8M database
- Define your ideal customer profile
- Optionally import CSV files with custom data
Connect Data Sources
Integrate with LinkedIn, HubSpot, ActiveCampaign, and Google Ads to automatically track audience engagement and signals.
- Connect LinkedIn for social insights
- Sync HubSpot CRM and marketing data
- Connect ActiveCampaign for marketing automation signals
- Track Google Ads engagement and conversions
Monitor Signals and Analytics
Track high-priority signals, engagement metrics, and TAM overlap with real-time analytics.
- Monitor high-priority signals
- Track audience growth and engagement
- Analyze TAM overlap and penetration
Build and Manage Shortlists
Create targeted shortlists from your audience and track conversion rates with comprehensive analytics.
- Build shortlists from audience data
- Track shortlist performance metrics
- Monitor conversion rates and demographics
Ready to unlock your TAM potential?
Get Started with TAMtrackerThe Solution - TAMtracker
Monitor your entire potential market, detect buying signals, and engage with the right companies at the perfect time.
The Numbers Speak for Themselves
95%
of your market is not actively buying today, but will in the future
80%
of B2B buyers finalize shortlists without contacting vendors
15%
average increase in qualified leads using signal-based marketing
3X
higher conversion rates from shortlisted companies vs. cold outreach
How We’re Different
TAMtracker stands apart from traditional platforms with a unique approach to audience management.
"Are we winning the market?"
TAM Overlap, shortlist growth, demand progress
Not designed for marketing views
Only website traffic
"Which accounts should we prioritize right now?"
Signal-based marketing, shortlist signals
Accounts exposed to LinkedIn Ads only
No shortlist signals
"Who visited our website?"
IP tracking integrated with company data providers
Not the core use case
Website visitor ID (core feature)
CEO/CMO Question | TAMtracker | | |
|---|---|---|---|
"Are we winning the market?" | TAM Overlap, shortlist growth, demand progress | Not designed for marketing views | Only website traffic |
"Which accounts should we prioritize right now?" | Signal-based marketing, shortlist signals | Accounts exposed to LinkedIn Ads only | No shortlist signals |
"Who visited our website?" | IP tracking integrated with company data providers | Not the core use case | Website visitor ID (core feature) |
Unique angle | Marketing:market share, shortlist visibility, signals + IP tracking + scoring | Influenced pipeline:LinkedIn Ads attribution & channel impact proof | Website Visitor ID:IPs - company profiles |
Best suited for | CMOsDemand GenSales → market impact & boardroom KPIs | RevOpsDemand GenSales → LinkedIn impact & pipeline proof | LeadgenerationSales → inbound follow-up |
A plan for every growth stage
Starter
Data & Companies
Signals
Dashboards & Intelligence
Advanced Features
No credit card needed
Growth
Data & Companies
Signals
Dashboards & Intelligence
Advanced Features
No credit card needed
Complete
Data & Companies
Signals
Dashboards & Intelligence
Advanced Features
No credit card needed
* Export is included in all plans
Compare all features
See what's included in each plan
| Feature | Starter | GrowthMost Popular | Complete |
|---|---|---|---|
| Limits | |||
| TAM Data | 2,500 companies | 2,500 companies | 5,000 companies |
| Website visitor recognition | Add-on required | Unlimited | Unlimited |
| Included Features | |||
| TAM Data (2,500 companies) | |||
| Enriched profiles | |||
| Shortlist | |||
| Readiness | |||
| Industry Insights | |||
| Signals + Alerts | |||
| Export | |||
| CRM + LinkedIn Ads + ActiveCampaign integrations | |||
| Google Ads integration | |||
| Ability to upload own TAM list | |||
| TAM Overlap | |||
| Daily signal processing | |||
| Industry-level signals | |||
| Campaign → Market signal attribution | |||
| Website behaviour signals | |||
| Shortlist automation | |||
| CRM sync | |||
| Everything in STARTER, plus: | |||
| Unlimited IP recognition | — | ||
| No configuration needed | — | ||
| No add-ons required | — | ||
| No choices to make | — | ||
| Everything from GROWTH, plus: | |||
| Larger TAM (5,000 companies) | — | — | |
| Extended industry insights | — | — | |
| Higher signal volume | — | — | |
| Pricing Options | |||
| Base Plan | €195/month | €295/month | €495/month |
| With Leadinfo (Free) | €195/month | Included | Included |
| With TAMtracker IP | €270/month | Included | Included |
* IP tracking add-on is €75/month for Starter plan. Free if you connect your own Leadinfo account.
Frequently Asked Questions
Get answers about TAMtracker's core features, integrations, analytics, and how to maximize your TAM tracking strategy.