Connect Every Signal — First, Second, and Third Party
Your buyers leave traces everywhere: on your own channels, on partner platforms, and across the open web. TAMtracker brings all of it together, so you can finally measure progress inside your market.
1st-Party Data
Your own channels
2nd-Party Data
Trusted partners
3rd-Party Data
The wider market
Connect All Your Data Sources
From your CRM to social signals, TAMtracker brings together every data point to give you complete market visibility.
1st-Party Data
Your own channels
Your website, your campaigns, your CRM. These are signals closest to your buyers — and now you can track them at account level.
HubSpot
Sync forms, opportunities, and email activity.
Pipedrive
Connect pipeline data directly to account scoring.
MailerLite
Capture newsletter engagement.
ActiveCampaign
Integrate marketing automation signals.
Intercom
Turn conversations into trackable intent signals.
IP Tracking
Identify website visitors and map them to companies in your TAM.
2nd-Party Data
Trusted partners & platforms
Your partners' platforms hold valuable context that you don't capture yourself. With TAMtracker, those signals become part of your market view.
Bedrijfsdata.nl
Verified Dutch company data for TAM enrichment.
Prospect Pro
Expand your market view with high-quality firmographic data.
Leadinfo
Enrich anonymous website visits with account data.
LinkedIn Ads
See which companies engage with your campaigns and measure brand lift across your TAM.
Google Ads
Connect paid search and display activity to market signals.
3rd-Party Data
The wider market
What happens beyond your own ecosystem still shapes buying decisions. TAMtracker connects external signals that reveal trust, reputation, and shortlist presence.
LinkedIn Company Pages
Capture "dark social" engagement and brand interactions.
G2
Monitor review activity and research signals from buying groups.
Complete Market Intelligence
Each data source tells part of the story. Together, they reveal the complete picture of your market position.
1st-party data shows
How accounts behave with you.
2nd-party data shows
How they engage through partners.
3rd-party data shows
How the wider market perceives you.
Together, Inside TAMtracker
These signals answer the only question that matters: