Why Market Share Matters More Than Leads
Leads show activity today. Market share shows if you're truly winning your TAM—now and in the future.
Leads Show Today
Activity from 5% ready to buy now
Market Share Shows Tomorrow
Position with 95% future buyers
True Competitive Position
How much TAM you actually win
The Lead Counting Trap
In B2B markets, the pattern is always the same: two or three brands capture 90% of the attention. The rest fight over crumbs. And yet, most companies still measure success by counting leads. Form fills, clicks, MQLs, as if those numbers tell you anything about your true position in the market.
But they don't.
They only reflect the 5% of buyers who happen to be "in market" today.
They say nothing about the much larger 95% of your TAM — the companies building preferences, shaping shortlists, and deciding which brands they will trust tomorrow.
That's Why We Built TAMtracker
Wrong Questions
- "How many forms were filled in?"
- "How many clicks did we get?"
The Question That Matters
"How much market share are we winning in the minds and shortlists of our TAM?"
TAMtracker Answers That Question
It doesn't just count clicks or leads. It shows:
How much of your TAM you are already winning
Where your brand is showing up more often on shortlists
Which segments you are losing ground in — so you know where to act
That's your real competitive position.
And that's what TAMtracker makes visible.
Transforming B2B Marketing from Leads to Market Share
We're on a mission to change how B2B companies measure success—shifting the conversation from vanity metrics to market impact.
Our Core Principles
The values that guide everything we do
Strategic Drivers
Helping B2B marketers reclaim their role as strategic drivers of growth
Market Focus
Shifting from individual leads to comprehensive market understanding
Long-term Thinking
Building sustainable relationships with your entire TAM, not just today's buyers
Our Impact
The difference we're making in B2B marketing
B2B professionals empowered with market-focused strategies
Focus on the entire market, not just the 5% ready to buy today
More meaningful measurement than traditional MQL tracking
The Transformation We Enable
How we help B2B companies shift from vanity metrics to market intelligence
Identify the Problem
Most B2B companies measure leads and clicks instead of market share and TAM progress
- Form fills don't show market position
- MQLs ignore 95% of future buyers
- Short-term metrics miss long-term impact
Reframe Success Metrics
Replace vanity metrics with meaningful market intelligence that drives strategic decisions
- TAM Overlap measurement
- Shortlist presence tracking
- Account-level signal detection
Enable Strategic Growth
Empower marketing teams to demonstrate real business impact and boardroom-level value
- Market share visibility
- Competitive positioning
- Long-term attribution models
The Only Attribution That Really Matters
In B2B marketing, the metrics that matter most aren't leads or clicks—they're about market position and competitive advantage. The question that drives everything we do is simple but powerful:
This single question shifts the entire conversation from tactical metrics to strategic impact, from daily activities to market dominance.
Founded by Marketers, for Marketers
We are part of a movement: helping B2B marketers reclaim their role as strategic drivers of growth.
Founded by Marketers
For marketers
Agency Backed
Supported by B2B experts
Global Mindset
Built in Europe
We are a SaaS company, yes. But more than that, we are part of a movement: helping B2B marketers reclaim their role as strategic drivers of growth.
Founder's Note
"I never thought I'd become a SaaS founder at 58. But after decades in marketing, and after training over 200 B2B marketers, I realised the problem wasn't the people — it was the way we measured their work. TAMtracker is my answer to that frustration: a tool that helps marketers prove their true impact, not just their lead count."
Ready to join the movement and transform your B2B marketing approach?
Start Your TAM JourneyGet in Touch
Ready to transform your B2B marketing approach? We'd love to hear from you.
Company Information
TAMtracker is commercially operated under license by:
Registered Digital Bricks B.V.
Kraaienhoffstraat 137A
1018 RG Amsterdam
The Netherlands
Ready to Get Started?
Transform your B2B marketing approach today
No setup fees • Cancel anytime • GDPR compliant
Join the movement of B2B marketers who measure market share, not just lead counts.