See how TAMtracker changes the conversation from "where are the leads?" to "are we winning the market?" — with real scenarios from marketers, agencies, and leadership teams.
Activity from 5% ready to buy now
Position with 95% future buyers
How much TAM you actually win
See how TAMtracker transforms business conversations across different roles and responsibilities.
For B2B Marketers
CEO:
"So… where are the leads? We spent €40K last quarter."
Marketer:
"We had 212 form fills, but only 14 were qualified. Honestly, those numbers don't show if the market is moving."
CEO:
"Then what does?"
Marketer:
"With TAMtracker, I can show you how much of our total market we're actually winning. Overlap grew by 6% last quarter, and in manufacturing accounts we're shortlisted twice as often as last year."
The conversation shifts from leads to market share inside the TAM.
For Agencies
Client:
"We like the ads, but we don't really see ROI. Should we cut the budget?"
Agency Lead:
"That's why we use TAMtracker. Your TAM has 2,400 companies. In the last three months, 800 engaged with your brand. In automotive, you're now top-3 on most shortlists."
Client:
"So this isn't just clicks?"
Agency Lead:
"No. This is proof that your market share is growing."
The agency moves from executor to strategic partner.
For CEOs & Sales Leaders
Sales Director:
"Pipeline looks weak for Q4. Marketing says they drove 3,000 visitors, but I don't see deals."
CEO:
"So what's really happening in the market?"
CMO:
"Look at TAMtracker. Awareness in healthcare accounts grew 12% this quarter. Buying groups in pharma moved from early research into active opportunities. That's why pipeline will grow next quarter, not today."
CEO:
"So we're actually winning ground in the right segments?"
CMO:
"Exactly. This is progress in the market."
The CEO sees marketing impact in strategic terms: awareness, trust, shortlist spots.
No matter your role — marketer, agency, or CEO — TAMtracker answers: Are we winning the market, or are we losing it?
Calculate Your TAM Impact