4 roles · 4 Monday moments · 1 Demand Health Score

How do you answer "is marketing working" on Monday morning?

One Demand Health Score, blending marketing activity with sales signals, four very different conversations. Pick the role you play on Mondays and see what TAMtracker actually changes.

🎯Demand Marketer📣CMO💼Sales rep🏛️Agency
🎯For the Demand Marketer

Walk out of standup with three things to ship.

You don't need more dashboards. You need to know which three moves compound this week. The AI Coach does the picking so you do the shipping.

Before TAMtracker
Monday 09:15 · Standup
CMO
So — what's the priority this week?
You
Uh… we finalise the whitepaper, then probably push LinkedIn. And we need to look at that drop in form fills.
CMO
Which of those actually moves the needle?
You
…I'll check and come back to you.
You leave with a to-do, not a strategy.
After TAMtracker
Monday 09:15 · Same standup
CMO
What's the priority this week?
You
Three moves, ranked by impact:
0127 companies visited pricing · 48h window02HR Tech · 423 accounts + 3 deals closed last qtr03Cut LinkedIn budget · 72% concentration
Sales signals confirm HR Tech PMF. Demand Health moves to 43 by Friday if we execute.
CMO
Go.
Three ranked moves, one predicted outcome, zero guessing.
✓
OutcomeYou stop guessing which campaign to run. You start running the ones that compound — and you can show the move in the score three weeks later.
See this in your own toolThe AI Coach ships three ranked moves every Monday, based on your real signals.
See the AI Coach →
📣For the CMO

Walk into the board with one defensible number.

Your board doesn't want 40 metrics. They want one answer: is the market warming to us, or not? Demand Health Score is that number.

Before TAMtracker
Monday 14:00 · Quarterly board
CEO
So how did marketing perform this quarter?
You
We ran 14 campaigns, we got 2,800 MQLs, and pipeline contribution is up versus Q2 if you exclude the enterprise deal that slipped—
Board
…so, is it working?
You
It's… complicated. There are multiple signals we're watching.
The board nods politely. Next quarter's budget conversation is harder.
After TAMtracker
Monday 14:00 · Same board
CEO
How did marketing perform this quarter?
You
Demand Health Score: 38 → 47.
STAGECool → Warmingvs PEER+12 pts above sector medianPIPELINEInbound RFPs +8 · shortlist hits +4
Q3 outperformed the sector and sales is catching the signal. Q4 is about scaling HR Tech — just became reachable.
Board
How fast can we scale HR Tech?
The board stops asking 'is it working.' They start asking how fast.
✓
OutcomeYou stop defending the budget. You start shaping the agenda — because the board finally has one number they can reason about.
Walk into your next board with this slideBook a 15-minute demo. We'll show you what your board slide looks like once Demand Health is live.
Book a demo →
💼For the Sales rep

Open Monday with three calls that will actually close.

You don't need another scorecard. You need to know which of your 47 opportunities is warming, which is cooling, and which is ready to close this week. Pipeline data meets market signals on one list.

Before TAMtracker
Monday 08:30 · Before the first call
You
(opens Salesforce) 47 open opps. 12 haven't moved in 30 days. Who do I call first?
Manager
The big ones. Focus on deals over €50K.
You
Acme's been in "Evaluation" for 90 days. Vortex went quiet after the demo. Delphi just replied… I'll call in order of last contact.
Manager
And then forecast at Friday's commit?
You work the list by gut feel. 50% of calls land on the wrong account this week.
After TAMtracker
Monday 08:30 · Same coffee
You
Where should I start this week?
AI Coach
Three priority calls, ranked by warming velocity:
1Acme CorpEvaluation€85K ARR
signal →Posted 3 new Operations roles last week — ICP hiring pattern.
action →Silence is 12 days. Hiring suggests budget unlocked. Re-engage.
2Vortex B.V.Discovery€42K ARR
signal →Series B announced — €18M raised, 6 weeks ago.
action →Fresh budget, priorities shifting. Push from discovery to proposal.
3Delphi IndustriesNo deal yetTarget
signal →CFO role filled last month. Hiring 2 more ICP-matching roles now.
action →Account just became reachable. Start outbound via your HR Tech sequence.
Skip list: 11 opps with no company-level activity in 30+ days. Re-nurture via sequence, don't call.
You
Acme first. Calling in ten.
Pipeline data meets market signals. One list, ranked, with a reason.
✓
OutcomeYou stop working the list by gut feel. You start the week with three calls that compound pipeline velocity — and Friday's commit call goes from guesswork to math.
See your own priority list for next MondayConnect your CRM — the AI Coach ranks your open pipeline by warming signals within one week.
See the AI Coach →
🏛️For the Agency

Stop proving clicks. Start proving market movement.

Every agency eventually faces the "cut the budget" question. TAMtracker makes it structurally impossible, because you're no longer selling ads — you're selling three independent proofs that the client's market is shifting: demand is warming, reach is compounding, and shortlist positions are growing.

Before TAMtracker
Friday 15:00 · Monthly client review
Client
The ads look nice but we're not seeing ROI. We're thinking of cutting the spend in half.
You
CTR is up 23%, we drove 340 demo clicks, brand searches increased, impressions are at 2.1M—
Client
But is my pipeline bigger? Are more companies considering us? That's what my CEO looks at.
You
Pipeline is a lagging indicator, and consideration is hard to measure, but our campaigns—
You defend activity metrics because that's all you can show. The board hears 'we can't prove we moved anything.'
After TAMtracker
Friday 15:00 · Same review
Client
The ads look nice but we're not seeing ROI. We're thinking of cutting the spend.
You
We're not selling leads anymore. We're moving your market.
HEALTHDemand Health 31 → 44 · Cold → WarmingREACHTAM coverage 12% → 33% · 800 of 2,400 engagedWINShortlist mentions +18 · Top-3 in automotive
Three independent measures of market movement. Cutting spend now caps the compound effect — demand systems take 6-9 months to rebuild.
Client
Can you walk my board through this?
Three proofs of market movement: demand, reach, and shortlist position. The spend conversation is over.
✓
OutcomeYou stop defending ad spend. You prove the client's market is moving — demand is warming, reach is compounding, and when buyers compare, they put your client on the shortlist. That's a retainer conversation, not a renewal fight.
Become a TAMtracker certified partnerJoin 24 agencies already using TAMtracker to anchor retention and earn board-level conversations. Free training included.
Partner programme →
The one question that matters

Four roles. One answer.

The Demand Marketer needs direction. The CMO needs a board story. The Sales rep needs the right three calls. The agency needs retention. All four get the same number — reframed for the conversation they're actually in.

See your Demand Health Score →Book a demo